Efe Arabacı
01Overview
Neo Kei reimagines Honda’s smallest format as a friendly urban companion — maximal space inside a minimal, honest footprint.
Working within strict kei dimensions, the design pushes every millimetre outward: a tall, glassy cabin, short overhangs and a square, space-efficient package.
The character is warm, not aggressive — soft graphics, an honest face and approachable detailing for dense city life.
Electric and compact, it’s a car sized for the street it lives on.
02Process
01
Package Sketch
Package
Maximise interior volume inside the kei box — wheels to corners.
02
Face Study
Character
A friendly, honest face — approachable graphics for the city.
03
Cabin Study
Glasshouse
Tall, bright cabin for visibility and a sense of space.
04
Resolve
Final render — compact, warm, electric.
03Gallery
Front FaceFriendly graphic
RearTall tailgate
Interior · SpacePackaging
Wheel / DetailStance
Colour & TrimCMF options